Games as Culture, Korea’s Esports Experience Destinations #2
- zone tp
- Sep 19
- 3 min read
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Games have now gone beyond being just a hobby and become a culture of their own.
With leagues and fandoms that captivate the world, it has even competed as an official Olympic event and gained recognition as a sport.
Beyond simply playing games, there are places where you can experience them firsthand.
Let us introduce a special place where you can experience Korea’s esports culture firsthand!
Let's begin😎
GGX is the first complex cultural gaming space created by an esports brand, offering much more than a simple PC café with a wide range of content to enjoy. GGX stands for Gen.G Gaming eXperience and is operated by the esports organization Gen.G, which owns professional teams for both League of Legends and Valorant. The venue has received praise for its spacious and comfortable environment, complete with 252 computers, high-spec equipment, and even an internal map to help visitors navigate.
Guests can enjoy various content across different zones, including a merchandise shop, gaming zones, community zones, and a team gaming zone equipped with the same environment as the pro players. The gaming zone is decorated with Gen.G merchandise and offers five different seating options tailored to different playstyles. From seats designed for casual gamers, to dual-monitor setups, to a premium zone where you can play PlayStation on a sofa, this facility is a must-visit for anyone who loves gaming!
Address: B3F, 264 Eulji-ro, Jung-gu, Seoul
Work: 24 hours open
The Netmarble Game Museum is an interactive museum that shares the history and culture of games while exploring their value. Visitors can enjoy exhibitions featuring domestic and international game-related collections, a learning space with access to a wide range of game materials, and play areas where they can experience nostalgic games firsthand. Netmarble, one of Korea’s leading game developers, established the museum to study game-centered collections and highlight the cultural value of gaming.
The exhibition space showcases a variety of artifacts related to games, from early consoles starting in 1972 to video game systems and game software. In particular, the museum offers classic arcade, console, and PC games, allowing even adults to feel both freshness and nostalgia. Until November 30, 2025, a special exhibition on the history of Korean PC games is also being held!
Address: 3F, 38 Digital-ro 26-gil, Guro-gu, Seoul
Work: 10AM – 6PM (Mon, Closed)
The e-Sports Hall of Fame is the world’s first exhibition hall dedicated to esports, where visitors can explore the history of Korean esports at a glance. It offers a variety of experiences through player and studio experience booths as well as exhibitions on diverse themes, giving guests a rich and immersive encounter with esports. Fans can see up close the uniforms, gaming equipment, and trophies actually used by professional players, making it a symbolic place for the community. Even those who are not familiar with esports can gain a deeper understanding by experiencing different esports disciplines firsthand.
The Hall of Fame consists of three categories: “Honors,” for retired players who have left a great legacy; “Heroes,” for players who hold specific records; and “Stars,” for the most beloved player of the year. With facilities like a broadcasting studio and VR gear for player experiences, visitors can also take part in educational programs related to esports!
Address: 11F, 31 Maebongsan-ro, Mapo-gu, Seoul
Work: 11AM – 6PM (Mon, Closed)
