top of page

Discovering the charm of analog in the digital age in Korea

※ TriPriend app offers discounts and free vouchers for a variety of Seoul cafes, restaurants, and facilities.

To download TriPriend app, please click the banner below.




We live in a digital age where fast, convenient, and diverse technologies are commonplace.


Analog is no longer just a nostalgic old-fashioned concept, but has become a more precious value.


How about experiencing the beauty of choosing, thinking, and recording for yourself?


We'll introduce places in Korea that offer various ways to experience analog thinking!




Let's begin😎



Geulwoll introduces products that help create the perfect space and tools for writing letters, including stationery. "Geulwoll" is a traditional Korean word meaning "letter" and is also a respectful way to refer to a letter. The main store is in Yeonhui, and the second branch is located in Seongsu, each with its own unique charm, so visit depending on your preference! Yeonhui is smaller and cozier, while Seongsu has a modern and sleek feel. Another distinctive feature is the pen-pal service, which was started to promote the culture of letter-writing. You can buy stationery and envelopes for pen-pal letters at the counter and write your letter at the provided desks. Then, you can then read a letter by choosing one based on the keywords about the person written on the envelope. Responding is optional, but you can either visit the branch in person or send your letter by mail to continue the pen-pal exchange!



Address: 403ho 4F, 10 Jeungga-ro, Seodaemun-gu, Seoul

Work: 1–6PM (Required to check @geulwoll.kr on Instagram before your visit)




At Mushroom Paper Farm, you can create your own custom diary by choosing and combining various covers and inner pages. Have you ever felt that when choosing a diary each year, you want to fill it with only the pages you need and love, but it’s hard to find that perfect match? Here, you don’t have to worry about that! You can mix and match a variety of pages to create your ideal diary. Whether it's for personal use, work schedules, or budgeting, you can design a diary exactly the way you want. By using the basic PVC cover, you can also choose the cover art and add cute keychains or even an index made from recycled plastic, making your diary truly one of a kind. You can explore a checklist to figure out your recording style and browse through decorated inner pages, ensuring a fun and personalized experience!



Address: 2–3F, 6 Wausan-ro 21-gil, Mapo-gu, Seoul

Work: Mon–Fri 12–7:30PM

Sat, Sun 12–8PM




At Monami Store, you can DIY the famous Monami pens, known for their cost-effective quality among Koreans. The store offers experience programs such as ink-making, pen-making, and diary-making. The ink-making experience, called Ink Lab, is available only through advance reservations, where you can mix 15 different inks to create your own fountain pen ink. You can also create a Plus Pen with the ink you made, allowing you to experiment with different styles using your own custom ink. In the pen-making experience, you can create Monami’s signature products, the 153 pen and Plus Pen. The 153 pen allows you to combine different parts in various colors and designs to create a personalized pen, while the Plus Pen lets you absorb your preferred ink color into a filter for a unique creation. In addition to the experience programs, you can also explore and try out various Monami products, making it an enjoyable and time-flying experience!



Address: 104 Achasan-ro, Seongdong-gu, Seoul

Work: 10AM–9PM

The third Monday of every month 12–9PM




Poset is a unique space often called a postcard museum or library, showcasing a variety of postcards. This place started with the imaginative idea of transforming all the books in a library into postcards, and it has now become the perfect space to experience both letters and postcards. Filled with about 3,000 postcards from various artists and themes, take your time exploring this fascinating space! There are small desks where you can write letters using the postcards you purchase, and as the name "postcard library" suggests, there are also search stations where you can look up postcards you want. You might also discover a unique service here through the keys hanging on one side. It’s a storage box where you can keep anything that holds your memories—letters, diaries, photos, personal items, and more. You can use a special storage box where you can take things out, write, and add new records, building up a personal collection of memories!



Address: 305ho 3F, 18 Jeungga-ro, Seodaemun-gu, Seoul

Work: 8AM–10PM




Point of View is not just a stationery shop but a select store that awakens various perspectives and new senses through a fresh, unfamiliar lens. The curation standard here is based on the idea of "what tools are placed alongside the creative process," painting the stories and landscapes that emerge in different creative activities. In this space, you can experience not only stationery and diaries but also objects that inspire and tools that engage your senses. The antique furniture and decor provide a gallery-like atmosphere, where it feels as though you are viewing works of art rather than products for sale. The store consists of three floors, each with a different vibe, named Tool, Scene, and Archive. As you ascend, you'll experience a deeper and more immersive atmosphere, offering a unique joy in observing the distinct ambiance of each floor!



Address: 18 Yeonmujang-gil, Seongdong-gu, Seoul

Work: 12–8PM(the last Monday of every month, Closed)




Your-mind began in 2009 as one of Korea's first-generation independent bookstores, specializing in independent publications and art books. Its exterior, resembling an ordinary home, might surprise you, but it’s one of the charming features that adds to its cozy atmosphere. As a space with a long history in running an independent bookstore, it covers a wide range of independent publications from various perspectives and genres. You can also explore various postcards and small items, and don't forget to check out the business cards made exclusively for this place by the artists and publishers! Beyond just business cards, you can learn about how artists and designers express themselves through their cards, and even purchase the cards of those who resonate with you. Additionally, Your-mind is known for showcasing a variety of bookmark designs, from cute characters to unique and creative ideas related to books. If you love reading, you won’t want to miss this place!



Address: 2F, 10-6 Yeonhui-ro 11ra-gil, Seodaemun-gu, Seoul

Work: 1–8PM(Tue, Closed)



bottom of page